2019
Concept, art-direction, supervising
and decoration of ComicCon expo pavilion
and decoration of ComicCon expo pavilion
Expo pavilion for streaming service Wink. Praising pop-culture of the 80's, we built the real working 80's cinema theatre, and piece of whole street on the ComicCon Russia expo. Bricks (real) and neon, 80's movies and arcades machines. Beloved by client and visitors of the expo, it was a dream project, designed in one month and built in 3 days
Client: Wink. Agency: Red Keds (producers: Vitaly Bykov, Nikolai Shirobokov; copywriter Andrei Arnautov; designer Elena Kurlaeva). Visualization and design: Tochka Design. Construction: Sea Expo
Relying on the clients brief, we started to design concept ot the pavilion and user interactions, make models of user journey and research american cinema theatres design in the 30-80's. Then we made sketches of the facade, functional schemes and brief for building design:
First designs of the building. Too much art deco in exterior.
Need to make it more simple and functional. And less ragged
Need to make it more simple and functional. And less ragged
Almost there. Just need to fix some details and proportions
Due to the reduction of budget, we have to remove the second floor (despite it was only decoration with empty walls) and change materials unabled to be produced in our timing. Also added some details
Blueprints and schemas of the pavilion:
Some print materials. There was no 80's movie posters high enough resolution, so we have to retouch and prepare them for print 1,5 meter tall
We decided not to just put Wink logo in front of cinema, but to make branding more elegant: shape of the lights, graffittis and tags, tickets and staff uniforms
Keyvisual (lot of branding here, huh) and pos materials.
Ticket was an important part of user experience, and artifact for geek audience due it had 80's design and movie premier date on it. Visitors got it in ticket office, with promo-code for service subscription on it (and keep it!)
Ticket was an important part of user experience, and artifact for geek audience due it had 80's design and movie premier date on it. Visitors got it in ticket office, with promo-code for service subscription on it (and keep it!)
Personnel is either very important, so we made it thoroughly.
Casted 80's types staff, made them proper make-up, designed and tailored an uniforms
Casted 80's types staff, made them proper make-up, designed and tailored an uniforms
Wink 80's Cinema Theatre was the most popular photozone of the expo. People just didn't believe it was a real cinema there you can chill and watch a movie or play 80's arcade machines. They touched the bricks to believe this is real
